Bing Cashback, launched by Microsoft is shutting down after two years. Introduced in May 2008, it promoted users to use Microsoft’s search engine to search for deals. User would get a part of their money paid if they purchased products from the search results with the coin icon.

However Microsoft announced today that it is finally shutting down Cashback due to lack of “adoption”. In a blog post, the company said that:

“In lots of ways, this was a great feature – we had over a thousand merchant partners delivering great offers to customers and seeing great ROI on their campaigns, and we were taking some of the advertising revenue and giving it back to customers. But after a couple of years of trying, we did not see the broad adoption that we had hoped for.

So we are taking all the learning from the effort and putting it into some new programs for you and our advertisers designed to provide amazing shopping experiences for consumers and great opportunities for advertisers. ”